SO… WHEN DID THIS BECOME A THING?

Fashion, culture, brands & the internet observed a little too closely

People crossing a city street at a crosswalk with tall buildings in the background on a sunny day.

IF IT’S EVERYWHERE, THERES A REASON

We’re nosy to find out why.

New Watch - My Toxic Trait? Having Excellent Taste In Cities I’ve Never Visited

How we became experts on cities we've never visited and why everyone's cultural radar is starting to look suspiciously similar. 

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